Earlier this year Google made a major update to its mobile search algorithm, favoring mobile-friendly sites and ranking them higher in search results.
Starting today (September 1st, 2015) Google has made another change favoring user experience: Killing off Flash.
More than 90% of animated ads use Flash and more than 51% of us use Chrome as our default browser (Business Insider). Google suggests anyone with a site that has Flash components should immediately convert to HTML5.
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