I just had an interesting experience. I was just live on Gary Vaynerchuck’s radio show on Sirius Satelite Radio. It’s interesting because of why I would even call in to this radio show. Gary Vaynerchuck is a social media/personality ninja of sorts. His radio show is about wine, not much of a wine advocate myself, I would have no business listening to his show, much less calling in. By establishing himself as a brand, he has crossed markets, pulling in to his wine show a person who was originally only interested in the Social Marketing realm. He’s a really smart guy definitely worth checking out. The video below generally sums up Gary.